THE SPIKE LEE GSHOCK

The culture of G-Shock is like no other. Individuals like Grammy nominated director Spike Lee support the development and revolution of today’s G-SHOCK brand which has resulted in a unique evolution of the brand. Collaboration between G-SHOCk and Spike Lee has now been realized. Long a G-Shock fan, as evidence by his introduction of G-SHOCK in his film, Clockers, he has created a short film commemorating G-SHOCK’s 25th Anniversary. This collaboration is a part of the efforts to ignite a G-SHOCK movement through activities in the cultural sphere.

The Spike Lee signature G-Shock was born from the collaboration between G-Shock and Spike Lee, the legendary director of such films as Malcolm X and an icon of street culture. Long a G-Shock fan, as evidenced by his introduction of G-Shock in his 1995 film Clockers, he has also created a short film commemorating G-Shock’s 25th Anniversary. The collaboration is part of our efforts to ignite a G-Shock movement through activities in the cultural sphere